Category: Diamond League

I go to the Pre Classic every year – I think I’m on my 10th (2003-now, with a couple missed). It’s a special meet for me, a special place for athletics, and a great place to kick off the bucket list road trip! See, I’ve been going to Pre Classic since before the Diamond League, but since the DL started up, I’ve seen these other amazing places and wondered what it’s like to watch a meet there. Uniquely high on the list, near Hayward Field, is Bislett Stadium in Oslo, home of the Bislett Games and the Dream Mile – Hayward has more sub-4 miles than anywhere in the world, but Bislett has seen more mile world records. I’ve dreamed of seeing a mile run in Oslo since I was 12 years old. So this year I decided..the hell with it. I’m gonna start in Eugene, go to Oslo, and just attend whatever meets come up in the middle! So as the schedule shook out, it’s Eugene, Rome, Birmingham, and Oslo – 4 meets in 4 countries in 12 days. I don’t have an audience anymore, not really, I haven’t written about track in forever (seriously! Since 2012!), and frankly I’m so busy with the day job that I can’t follow every Harry Jerome classic and Hoka One One invitational that happens, so I’m not as in the loop as the Flotrack guys or RunBlogRun, but I’ll do what I can to document what I see both on the track and as I travel. 🙂 And first up: Eu – gene!

Track's version of St. Peter's

Track’s version of St. Peter’s

I’m curious if this trip will undo my image of Hayward as the best track venue on the planet. I’m describing Hayward/Bislett to friends as St. Peter’s Basilica/St. Paul’s Cathedral – both are church, you just have to decide which one’s best. For me, until further notice, Hayward is the class of the field. Every year the quality of competition improves, the meet is annually in the top 3 competitive meets in the world (same with Zurich – next year’s bucket list?), and you can’t even quantify the quality of the crowd. So knowledgable, so passionate, so LOUD. The athletes are involved and excited to be there, and it shows. This year, with a few exceptions, met the annual standard of greatness.


First, the competition. Seeing Justin Gatlin push his residual dope store and Ben Johnson-esque eyes to a 19.68 second 200 meters, Mutaz Essa Barshim showing an otherworldly fluid jumping style to clear 2.41 meters, Renaud Lavillenie threatening his world record in the pole vault..the list could (and does) go on. Pre also has an International Mile – basically a rung below the beasts who run the Bowerman mile – and this year they introduced an International 100m for the women. In the 100, the International race was not just on a par with the full product for quality, but for actual performance. English Gardner’s 10.84 showed she’s back from injury in the 100m, and would have placed her fourth in the DL 100…and she effectively tied with Elaine Thompson in her own race! Genzebe Dibaba ran a brilliant 5000m, running solo after around 2k and threatening her big sister’s world record, before finishing with a sublime 14:19.76. Tirunesh, prepare to be unseated…

Jenny Simpson and Sofia Hassan continued their rivalry in the 1500, running shoulder to shoulder behind Shannon Rowbury, who is trying some new things like frontrunning, before a furious and brilliant kick over the last 150m showed Jenny to be, as in 2014, the class of the field. The women’s 1500 at US Nationals is going to be RIDICULOUS – the American women are suddenly loaded in the middle distances, and I could see them threatening for more than one medal in Beijing. Mo Farah showed flashes of anger at the pacemaking on Friday night, but after finally getting them off the track and sharing work with Paul Tanui, managed to run a 26:50…and be upset that it wasn’t faster. And Kirani James absolutely blowing up the field, making 43.95 look easy. I can go on – Evan Jager is clearly ready to challenge for medals in the steeplechase, but Ezekiel Kemboi is probably untouchable right now (and is a better dancer), we could be ready for a changing of the guard in the women’s javelin…but I want to talk about some things I saw that I didn’t love.

Evan Jager making his last push on the way to 8:05

Evan Jager making his last push on the way to 8:05

First, the pacemakers in the 10,000 weren’t doing what was asked of them (as has been pointed out elsewhere, finding guys willing to sacrifice themselves to run a 13:20 5k and then a bit more just for Mo’s amusement is going to be hard in a world championship year), but with that exception (and the women’s 1500), the pacers did their work and the runners simply didn’t go with them. Again, it’s a world championship year – I wouldn’t be shocked if the athletes are just more interested in working on tactics until after Beijing, and then they can chase times. I guess we’ll see… Next, Pre has historically had all event winners run a victory lap, and they’re always willing to do it, mostly enthusiastically but at times more bemused. This year, we had a lot of them just not do it. One of them was Tyson Gay. I happen to be a Tyson Gay fan, although I’m bothered by his positive test last year, but one of my long-time complaints is that Tyson is just kind of…not pleasant on the track. He routinely ignores the flower girls after winning races, doesn’t acknowledge the crowd, etc. In the case of the flower girls, they’re little kids volunteering, and they’ve been told they HAVE to give him those flowers – I mean, the guy doesn’t have to be Usain Bolt personality wise, but don’t be a jerk to little kids! Anyway, he could use some feel-good with the fans, and after his run he just walked off the track and didn’t acknowledge anyone, while Justin Gatlin was out there shaking hands and taking pictures and signing programs and doing his best to rebuild a following. It was just disheartening.

All in all, from a competition standpoint? I think it’ll be tough to beat.


Nike, Samsung, Vin Lanana and Tom Jordan put on another fantastic meet in Eugene yesterday, but it would be hard to tell that from the TV coverage – the ratings of which will be used to prop up the argument that nobody wants to watch track outside of the Olympics. While Hayward put on her best dress and brought all her friends as always, NBC once again showed that it has little feel for the sport aside from the sprints.

I want to say this up front: Ato Boldon, (@AtoBoldon) is one of the best track announcers for TV alive. He does credit to the sport – but I say that with the caveat that Ato’s strength lies in the sprints. Ato, love you man, but you just don’t know the distance events and it shows. (UPDATE: Ato and my intrepid commentor below point out that Ato doesn’t cover the distance events. They’re right, and that’s lazy work on my part. My apologies to Ato, and his willingness to engage on this is one of the reasons he’s…well, he’s Ato. Love the man.) Aside from Ato, however, NBC has a sad cast of characters out there. Dwight Stones, bless his heart, is just not good. He knows his jumps, but hearing him cover them just drains them of excitement (although being forced to cover every field event in two 20 second bursts could be the problem, more on that later). I, like many track fans, watch the Diamond League meets online at Universal Sports, and have been spoiled by the British announcers there – despite being a bit too prone to comments about the weight/appearance of the female athletes, these guys know the sport. They know the athletes, the tendencies, the tactics, the times. They’re the Monday Night Football crew of track.

But aside from that, the actual coverage – aside from the sprints and the Bowerman mile – is atrocious. The production decisions lack any sign that there is a familiarity with the sport. Let’s review:

  • Women’s 3000 – NBC covered the first 1600, when the pack is essentially jogging behind the pacers and nothing is really happening, then just as the racing started, cut to Dwight Stones doing a standalone about field events under the stands (with no clips of the action he was describing), then commercials. After commercials, we were treated to the last 200 meters of a Moroccan woman running by herself. Even I was bored by the action on the screen. You guys! The viewing public doesn’t understand pacers, and watching the crowd circle the track together isn’t good TV. Show us the start, do your field bit and commercials, then let us see the racing after the pacers drop out and have someone in the booth who understands distance racing to paint the picture. Like this guy. Watching a woman win all by her lonesome is bad TV. Watching her make moves and pull the pack apart makes that finish intriguing and exciting and contextual. AND IT TAKES THE SAME SCREEN TIME.
  • Field events – We saw three brief clips of high jumps (a Chaunte Lowe miss, Shkolina miss, and Chicherova’s winning jump), one bad Britney Reese jump, two clips from the shot, one hammer throw, one triple jump. All of these clips lacked any sort of context, and we saw one winning effort (Reese Hoffa in the shot). Women’s pole vault and discus, and men’s javelin just didn’t exist. And a lot of closeups of Dwight Stones talking. We got no visual showing us the final standings in field events. For this, Runnerspace was contractually forbidden from showing or discussing Friday night’s triple jump, discus and hammer throw? There were some really good stories in the field, and they were largely ignored – but hey, we got to see every possible pre- and post-race second of a rather pedestrian 200 meters, so I guess it’s okay.
  • The women’s steeplechase had a world leading time and a great race, and if all you did is watch the TV coverage, you’d have no idea there was even a steeplechase run. To reiterate: NBC spent well over a minute of airtime showing the blowout finish of the women’s 3000, but zero time even mentioning the world-class and thrilling steeplechase that had just happened.
  • I understand that NBC isn’t going to spend air time talking about A and B qualifying times, because that’s more complex than the average viewer really needs or probably wants to get. But as Ryan said, how can you not at least mention Olympic implications? For the millionth time, context is everything.

The shame of this is that the Pre Classic is a TV-ready event. It’s scheduled to work on TV, and NBC still blows it. Universal Sports covers these events, and manages to show all the events – granted, they don’t have the commercials to run that NBC does, but even that is workable – add 30 minutes, make it a 2 hour show, and use the last 30 to provide a good, rich recap of the events that weren’t live. Doing it the way NBC is doing it isn’t just robbing track fans, which I can imagine they wouldn’t worry about, but it’s robbing themselves of an opportunity to grow a new audience and expand their sports platform.

I know we’re supposed to be glad that NBC covers the sport at all, and I am glad of it. The frustration is not that I didn’t get to see every second of the men’s 5000 (by the way – NBC handled the 5000 very well, so credit where credit is due!), but that I watched 90 minutes of mostly missed opportunities. Partner up with Runnerspace and FloTrack – these guys know the venue and the sport intimately! Use their knowledge and let them pick up some knowledge on professional coverage. There’s talent in them there online streaming fellas – why not recruit and put a better product on screen? I get that you don’t want your Saturday coverage blown by Friday streaming, but did it actually serve any purpose to forbid them to cover the triple jump? Heck, put one of your producers in the Runnerspace booth and make a judgment call on site. Barring a world record or something equally shocking, it’s unlikely their stream is going to be picked up by CBS and spoil your scoop that Christian Taylor jumped 57’9”. So your guy says yeah, go ahead and cover the TJ, but don’t mention the American Record that just happened in the hammer throw – but you can tease it for TV, and here’s how. See how you just made your broadcast better? And it would take two hours of a producer’s time.

What are your thoughts? Ideas for improving TV coverage of the sport? Where am I wrong? These are just my observations and opinions, but I know I’m not the only one frustrated by what we see on American coverage.

Earlier this month, Lashinda Demus said what’s been on the minds of many track fans for a while – at least in the US, track is a dying sport. In the wake of that, the blogs saw a resurgence in the ongoing “how can we fix this” discussion – See here, here, here, here, and here for some of the good bits (and don’t forget the comments section – lots of useful nuggets in there). Here, in no particular order, are what seem to be the consensus good ideas (with a few others that weren’t so much consensus as just good ideas). It’s my blog, so I made some editorial decisions…:)

In-stadium fixes
* Beer/food
* Giveaways – tshirts, thunder sticks
* Music
* Mascots/entertainment
* Shorten the meet!
* Money – prize money, big bold and advertised
* Stats on the screens (if you have one) – a la DL stream – show WL/WR/AR/AL/whatever is relevant as the event is unfolding

Pre-meet/athlete fixes
* Marketing
* Marketing
* Promotion
* Sponsors
* Marketing
* Smaller/discipline specific meets (jumps/throws a la Europe, distance a la Oxy, sprints a la nobody)
* Money – prize money, big bold and advertised
* Marketing

Perhaps I should have mentioned marketing a bit more. This is sort of beating a dead horse, but the Oxy High Performance meet is a USATF meet – and it’s mentioned nowhere on their site! I looked around the site, and while they have a place for meet directors to report results, they specifically say the results will be put in a database but not online. WHY NOT??! I love Track and Field News, but USATF is exactly  where results should be available. And I haven’t even started talking about what the USATF isn’t doing off the website. Where are you guys? Do you listen? Do you exist? Jill Geer, the communications director for USATF, made a good point – that American interest in track spiked around the 1984 and 1996 Olympics, when the biggest meet of all happened on our soil. So her prescription for the sport? USOC – you guys make it happen.

Jill – don’t be so short-sighted! Your organization has a responsibility here, and you can’t just slough it off on the USOC. The silence from USATF during this discussion is not just worrying, it’s downright damn insulting to the fans. The USATF likes to say it’s all about the athletes, and to some degree that’s a good thing. But by ignoring the fans – and I don’t just mean not providing the best product, but actively ignoring a loud and growing cry for change from the fans – you’re choking off the very source of support that the athletes need. The USATF, when faced with any question about their way of doing things, sticks to the status quo as though it’s oxygen. Nick Symmonds and all the athletes clamoring for looser sponsorship regs can attest to this. Rather than listen, the USATF gets in their defensive posture and trots out spokespeople and surrogates to tell us that they’re staying with the status quo because the status quo is what we do.

Really, guys? Nike will pull sponsorship dollars if the sport’s visibility is increased? REALLY?

Okay, that’s my brief (and very edited) rant about the USATF – I think you can see that in my opinion, the biggest problem with the sport right now lies directly with them.

So, about fixing things. Let’s go over some of these ideas. As discussed, marketing is a big issue here. Flotrack, Runblogrun, etc., do a great job, but they only market to track nerds like me – it’s a closed audience. USATF putting events on their site (as any other large professional organization would sorry sorry I’ll stop…) would be a closed, but larger, audience. But what about newspapers, tv? We can’t just bitch that they don’t cover us – you have to ram the information down their throat. Press releases, PR events, emails, whatever works to get free media – and they will cover you! Hell, it’s a new age – every large city has an “ist” site now – LAist, Seattleist, etc., and they’d cover it in their own snarky way. The point is, you have to ask for attention repeatedly, and you will get it. There should be volunteers wandering after road races, handing out flyers for meets like Oxy – hey, it works for other road races, let’s get in the mix! Get volunteers at street fairs, even. Get local and get involved!

There are so many options for meets that would improve things – when I see people writing about them, there’s something of a silver-bullet search, but really there is no reason to pick just one option. Meets should be shorter, absolutely (but sometimes that doesn’t work, and that’s okay, says Penn Relays and every high school championship meet ever). Move them along, keep the fields a bit smaller and close the gaps between events. Let’s try duals again. Let’s try the discipline specific meets, like the jumps and throws meets they have in Europe (Drake Relays Vault in the Mall, KU Relays shot put already do this), distance events like Oxy, or speed-specific (sprints and hurdles) meets which, to my knowledge, no one is currently doing. Hell, follow Drake Relays and Manchester’s lead and run a normal meet but have an invitational 100 meters run inside a mall the day before to draw media attention.

Speaking of gimmicks, why not gimmick events during meets? There’s nothing inherently wrong with it. Mt. SAC ran the Puma mile, with bonus money for sub-4 or sub 4:30 miles for the men and women, and last year at Mt. SAC they had a speed gun up and had sprinters running against each other to get the highest speed on the gun – people *loved* it. Some road races now do gender head starts – see Geb and Paula Radcliffe going head-to-head in a half-marathon earlier this year, she with a head-start and money on the line for first finisher. Why not let Wallace Spearmon race Allyson Felix with a similar setup over 200 meters? Put money on the line, winner take all – you think the crowd wouldn’t be dying to see who wins that?

Music between events (during events? – think about a thumping soundtrack to the 5000 meters we saw at Oxy last week), or during athlete introductions. And let’s ham it up – look at the nonsense the NBA does during introductions. It’s ridiculous, but people go crazy for it, it’s human nature. Beer! Let people have a damn beer. Have entertainment, a band, freaking mascots running around. Put important information up on a screen or announce it OFTEN. Let the crowd know what’s at stake. Have athletes throw t-shirts in the stands after their race (okay, they can have a minute to catch their breath). Hey, track professionals: It is not engaging to watch runners slowly work their way off the track and disappear after a race. I saw in comments somewhere, why don’t the athletes put their name on their singlet? It’s a great point – are these people shy? Your name is your brand, you’re a professional, put your name on your damn back so the people we drag to meets to introduce them to the sport can see, “Oh, there’s Nick Symmonds, got it” instead of trying to figure out which guy in the OTC singlet we’re pointing at. (Nick’s a bad example, because he’s easy to describe. Andrew Wheating is another bad example. Let’s think about getting our friends to locate Dan Huling during a race…)

I know, I’m putting some of the onus on the athletes. Well guess what, buttercup? You have to pitch in. Look at soccer – nobody leaves the pitch, win or lose, without applauding the crowd. WNBA does post-game interviews FOR the crowd. Athletes sometimes have to give a little more of themselves to help their sport (caveat: some athletes are already very giving of their time. As an example, Nick Symmonds, Andrew Wheating, Shannon Rowbury and David Torrence were amazing at Oxy about responding to shouted requests and all came over to sign autographs and take photos. The buzz in the stands afterward is *exactly* why more athletes should be doing this). Even those who are super fan-friendly should be open to some change in their meet routine to help the sport

As a side note, can we stop saying the drug issue is part of the problem? It’s bullshit. It’s an excuse. I don’t see empty baseball stadiums. I don’t see empty football stadiums. Both sports have drug problems miles worse than ours, and much better documented. The average fan might be outraged about it, but they still showed up to see Barry Bonds swing a bat. If Usain Bolt was suspected of doping, people would still show up to watch him run as long as he was running. Make the sport more engaging for the fans, and sprinters can be shooting up steroids at the starting line for all they care. (See: MMA, WWE)

So here’s where we get to the nitty-gritty. How does all this stuff happen? Obviously, as discussed, the USATF will be doing none of the things listed above. Unless…unless we force them. You know, they do have an annual meeting. Those of us who are involved, stakeholders like Runblogrun, heck, meet organizers who would like to pitch a better product – why not storm the castle? The sponsorship kerfuffle last year at least got on the agenda. Not a lot came of it, but they were forced to at least recognize it.

And here’s a really crazy idea: Why not do it ourselves? Putting on a track meet is an undertaking – more so than putting on a road race, for which there are now specialty consulting firms. But it can be done. Why not a Flotrack branded distance event? Why not an LA Times sprints meet? Why not why not why not…the options are really limitless, if we are willing to take the chance and do the work. It could fail, some of these ideas may turn out to be crap, but just maybe we show the USATF that you can draw a crowd to a meet with a new way of doing things.

In a way, we’re revisiting the battles our athletes fought with the AAU in the 1970’s, but we, the fans and track ecosystem, are in on the solution this time. Pre isn’t around to put on an international dual meet (Wait…there’s another idea!). What do you think; can we gather together and make a change without the institutional support? Or do we have to just wait for the USATF, and meanwhile watch the American track scene outside of Eugene, Des Moines and Philly wither up and die?